PEST Analysis

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Political Factors

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We can make contracts with communities or schools to offer them our product in exchange for them to buy exclusively to us.

 

Economic Factors

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Our (YO)Unity bot product will cost about 50 dollars which is cheaper compared to the other companies. Other companies sell their robotics STEM kit at upwards of 700$+. At a cheaper price than our competitors, we will attract attention from those who want to get into engineering but can't afford it.

 

Social Factors

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We will advertise our product with social media apps like twitter and instagram. This will increase our reputation with our followers. This will also show our followers our progress in developing the (YO)unity bot and further improvements yet to come. Using social media as o of our main platforms, we will always have an idea on what the public thinks for our bot and how we can improve it.

 

Technological Factors

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Some of the technological features that are featured in our kit are an arduino uno (Programmable), ultrasonic sensor, bluetooth module, remote control application (MIT App inventor), and many adaptable parts to make the users intended vision come to live.